Stalling EV Sales
*Stalling* EV sales pose a major problem to the carmakers that don't have gasoline-powered or hybrid models in their portfolio. Rivian wants to avoid riding this wave by offering a discount of up to $5,000 to buyers who trade in select 2018-and-newer pickup trucks and SUVs.
– This offer aims to incentivize customers to switch to electric vehicles and drive the adoption of sustainable transportation options.
– By providing a discount for trading in older, more polluting vehicles, Rivian encourages the transition to cleaner modes of transport.
Eligibility Criteria
– Only open to residents of the United States and Canada
– The offer specifically targets owners of the following vehicles:
Eligible Vehicle Models
– Audi: 2018 or newer *Q5, Q7,* and *Q8*
– BMW: 2018 or newer *X3, X5,* and *X7*
– Ford: 2018 or newer *F-150, Explorer, Expedition,* and *Bronco* (excluding the *Bronco Sport*)
– Jeep: 2018 or newer *Grand Cherokee, Wrangler,* and *Gladiator*
– Toyota: 2018 or newer *Tacoma, Tundra, Highlander,* and *4Runner*
Target Audience
*The offer is aimed at motorists currently driving a vehicle that might be compared to the* R1T *and the* R1S.
– The list exclusively consists of off-roaders, pickups, and upmarket SUVs.
– The brand doesn't want your A4, your Mustang, or your Prius Prime.
The discount depends on the model customers buy or lease.
Available Discounts
– *Senior Citizen Discount*: Customers who are senior citizens can avail of a special discount.
– *Student Discount*: Students are eligible for a discount on select models.
– *Veteran Discount*: Veterans can enjoy a discount on their purchase or lease.
> Please present valid identification to claim any of the above discounts.
– R1T with the Standard or Standard+ battery pack: $3,000
– R1T with the Large battery pack: $4,000
– R1T with the Max battery pack: $5,000
– R1S with the Large battery pack: $1,000
Rivian Trade-In Offer
Rivian adds the discount to the trade-in value. If it buys your 2022 Bronco trade-in for, say, $42,000, you get a total of $47,000 to use toward the new truck. Buyers can claim this bonus regardless of whether they buy or lease, and Rivian is also throwing in a year of free charging.
Discount Offer Details:
Buyers who want to take advantage of the discount need to purchase their pickup or SUV directly through *Rivian* and take delivery between April 22 and June 30, 2024 — no later and no sooner. And, the brand notes that the year's worth of free charging can only be redeemed at *Rivian Adventure Network* stations. Time will tell whether the tried-and-true method of putting cash on the hood is enough to spur EV sales.
– Buyers need to purchase pickup or SUV directly through Rivian
– Delivery between April 22 and June 30, 2024
– Free charging redeemable at Rivian Adventure Network stations
